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A few weeks ago, East African Affairs, Commerce and Tourism Cabinet Secretary Phyllis Kandie has formed a Consultative Tourism Recovery Strategy Committee to examine the challenges facing Kenya’s tourism industry. One of the major issues to be addressed by the nine-member committee is insecurity which she said has in the recent past posed a threat to the industry.

We here on Southcoast put some hope in this committee that they would come up with a national campain that would also have a big protion of marketing projects for the Kenya Southcoast Toursim Industry, which main target grpoug since decades are Germans, Austrians, Italians plus some Dutch and a rising numbers of Polish and Czech Tourists.

Sofar nothing has happend !!!

The new Global marketing camgaign which has an ambrella “ Why I Love Kenya “ has started a few days ago but this will bring nearly no tourists to the Southcoast.

You ask WHY ?

The new campaign is started as an viral, digital campaign using the sozial networks – motivating all Kenya Lovers to send in their reasons and pictures why they love Kenya. It sounds good – but for southcoast it isn´t. This campaign was created under the preshure of the several travel warnings, of which the Britsh one hurts Kenya the most. Obviously the Tourism Recovery Strategy Committee wants to make preshure on the Britisch ( and other ) Governments to change their mind.

So they started this campaign which is sofar happening at about 95% on Twitter – using the Hashtag #WhyIloveKenya. Only our Southcoast Tourists doesn´t use Twitter heavily – in Germany its still a niche. Lets have a look on twitter use for various countries:

Twitter in countries

 

On top of that ourism Cabinet Secretary Phyllis Kandie hired a UK firm, National Review, who has been contracted by the KTB to carry out the online reputation campaign at a cost of Kshs 10 million ($118,000). The online campaign aims to push positive news ( in english only ) on search engines to the first page and hold them there for at least six months.

But according to Johann Jensen, the chief executive officer of African and Mideast hotel booking website Sleepout.com, online reputation alone cannot be enough to bring back the tourists. “In tourism, it’s hard to think of online and offline reputations as separate. With the amount of information available to travellers online today, a country’s online reputation is or at least will soon become their offline reputation. Doing tourism well means building trust with visitors. Countries must really match or exceed their visitors‘ expectations,” Jensen said.  He added that successful public relations activities need to be done in the targeted markets on the ground.

So – Last week – there was a big series of meetings all over the country, mostly lead by Kenyan Toursim Board, to discuss the possibilities of recovery. Sofar we could not get any information about the concret plans for the Kenyan Southcoast Clients. Even the PR agency responsible for Germany, Austria and Switzerland could not confirm their furture strategies.

Tourism Executive Member Kwale County - Adam SheikhUnfortunatly – our Kawale County Tourism Executive Member, Adam Sheikh, did not lift HIS secrets about his planed campaign “Go  South Destination Kwale” that should be implemented to the tune of Sh87million out of which Sh52million will be used for promotional and tourism management activities with Sh30million dedicated to Television and Radio publicity and advertisements. Needless to say: It hasn´t started yet !!!!!

 

Last but not least Kandie also disclosed this week that the National Treasury had not disbursed money for marketing Kenya as a tourist destination as was directed by the President. President Uhuru Kenyatta announced that about Sh200 million would be used to promote the country as a tourism destination.

“I do not know exactly how much we shall receive. We shall know when we get it,” Said Kandie.

 

 

For refernce: The Tourism Recovery Strategy Committee members are:

Chairperson Kenya Tourism Federation, Lucy Karume
Background: General Manager Indian Ocean Beach Club, Chief Executive Officer Kentucky Association of Highway Contractors Inc,
General Manager Beach Club Jacaranda Hotels Ltd

Kenya Association of Hotel Keepers and Caterers Chairman, Jaideep S. Vohra
Managing Director of one of the biggest hotel and lodge group in Kenya. ”Sarova Hotels and Lodges”

Chairman of Kenya Association of Tour Operators, Adam Jillo
Managing Director of Nature Expeditions Africa Ltd.

Kenya Tourism Board Managing Director, Muriithi Ndegwa
CEO of the Kenya Tourism Board (KTB)

Chris Modigell who will represent South Coast Stakeholders
Director of Absolute Kenya Ltd as Project Manager and Management Consultant at Leopard Beach Resort & Spa

Roberto Marini representing Malindi Stakeholders
Managing director of Ocean Beach Resort and Spa

Philemon Mwavala to represent Watamu Stakeholders
Managing Director Southern Sky Safaris

Donald Kipkorir
Lawyer and Partner at Kipkorir , Titoo & Kiara

Cecil Miller
Managing Partner of Miller & Company Advocates

 

The Kenya Tourism Board (KTB) has launched a plan to restore the country’s image online following a series of terror attacks and animal poaching incidents.

The board announced it plans using over KSh 200 million ($2.3 million) to kickstart a campaign to counter a mass exodus of tourists from Kenya, after governments from countries such as the UK have warned citizens about travelling to the country.

The warnings have come amid a series of gun and grenade attacks in Nairobi and Mombasa. The attacks have been blamed on Somali militant group al Shabaab, which is fighting to get Kenyan troops to withdraw from an African peacekeeping unit in Somalia.

UK firm, National Review, has already been contracted by the KTB to carry out the online reputation campaign at a cost of Kshs 10 million ($118,000).

The online campaign aims to push positive news on search engines to the first page and hold them there for at least six months.

– See more at: http://www.itwebafrica.com/ict-and-governance/256-kenya/232969-amid-terror-attacks-kenya-attempts-repairing-image-online#sthash.S7AY6ZwY.dpuf

The Kenya Tourism Board (KTB) has launched a plan to restore the country’s image online following a series of terror attacks and animal poaching incidents.

The board announced it plans using over KSh 200 million ($2.3 million) to kickstart a campaign to counter a mass exodus of tourists from Kenya, after governments from countries such as the UK have warned citizens about travelling to the country.

The warnings have come amid a series of gun and grenade attacks in Nairobi and Mombasa. The attacks have been blamed on Somali militant group al Shabaab, which is fighting to get Kenyan troops to withdraw from an African peacekeeping unit in Somalia.

UK firm, National Review, has already been contracted by the KTB to carry out the online reputation campaign at a cost of Kshs 10 million ($118,000).

The online campaign aims to push positive news on search engines to the first page and hold them there for at least six months.

 

But according to Johann Jensen, the chief executive officer of African and Mideast hotel booking website Sleepout.com, online reputation alone cannot be enough to bring back the tourists.

“In tourism, it’s hard to think of online and offline reputations as separate. With the amount of information available to travellers online today, a country’s online reputation is or at least will soon become their offline reputation. Doing tourism well means building trust with visitors. Countries must really match or exceed their visitors‘ expectations,” Jensen told ITWeb Africa.

He added that successful public relations activities need to be done in the targeted markets on the ground.

He also said that having diverse online campaigns such as social apps, use of social media and games competitions could help activate the millions of Kenyans showcase their country’s beauty.

“These online solutions could reach out to the millions of tourists planning their trips already and have a realistic chance of changing their minds and generating much needed content to counter the barrage of bad press,” he said.

“SleepOut, for example, is currently working with KTB and the World Bank to support the accommodation sector in building the most complete database of the country’s hotels, resorts, lodges and guest houses yet there is much more that needs to be done.”

During the last month, the country has seen a sharp decline in tourist numbers from traditional source markets including the United State, United Kingdom and Australia due to travel advisory resulting from runaway insecurity.

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– See more at: http://www.itwebafrica.com/ict-and-governance/256-kenya/232969-amid-terror-attacks-kenya-attempts-repairing-image-online#sthash.S7AY6ZwY.dpuf

The Kenya Tourism Board (KTB) has launched a plan to restore the country’s image online following a series of terror attacks and animal poaching incidents.

The board announced it plans using over KSh 200 million ($2.3 million) to kickstart a campaign to counter a mass exodus of tourists from Kenya, after governments from countries such as the UK have warned citizens about travelling to the country.

The warnings have come amid a series of gun and grenade attacks in Nairobi and Mombasa. The attacks have been blamed on Somali militant group al Shabaab, which is fighting to get Kenyan troops to withdraw from an African peacekeeping unit in Somalia.

UK firm, National Review, has already been contracted by the KTB to carry out the online reputation campaign at a cost of Kshs 10 million ($118,000).

The online campaign aims to push positive news on search engines to the first page and hold them there for at least six months.

But according to Johann Jensen, the chief executive officer of African and Mideast hotel booking website Sleepout.com, online reputation alone cannot be enough to bring back the tourists.

“In tourism, it’s hard to think of online and offline reputations as separate. With the amount of information available to travellers online today, a country’s online reputation is or at least will soon become their offline reputation. Doing tourism well means building trust with visitors. Countries must really match or exceed their visitors‘ expectations,” Jensen told ITWeb Africa.

He added that successful public relations activities need to be done in the targeted markets on the ground.

He also said that having diverse online campaigns such as social apps, use of social media and games competitions could help activate the millions of Kenyans showcase their country’s beauty.

“These online solutions could reach out to the millions of tourists planning their trips already and have a realistic chance of changing their minds and generating much needed content to counter the barrage of bad press,” he said.

“SleepOut, for example, is currently working with KTB and the World Bank to support the accommodation sector in building the most complete database of the country’s hotels, resorts, lodges and guest houses yet there is much more that needs to be done.”

During the last month, the country has seen a sharp decline in tourist numbers from traditional source markets including the United State, United Kingdom and Australia due to travel advisory resulting from runaway insecurity.

 1 0 7

– See more at: http://www.itwebafrica.com/ict-and-governance/256-kenya/232969-amid-terror-attacks-kenya-attempts-repairing-image-online#sthash.S7AY6ZwY.dpuf

978

Our Kwale ICT and Tourism Executive Member Kwale County - Adam Sheikhis holding a yearly budget of 100.000.000,- Kenyan Schilling ( 1.2 Million USD ). Sofar we have not seen any substantional project that has been put on ground… or at least … due to his hidden communication strategy – we haven´t noticed.

Suddenly – beginning of this year Mr. Sheikh announced a 87 Million kwale tourism campaign. ( see below ) The question is allowed:

What are the progresses ? What have you done ? Where can we see the details of this campaign ?

 

 

 

This was the anouncment:

County Unveils Tourism Marketing Strategy

Kwale County is planning to start an extensive tourism promotional strategy aimed at aggressive marketing of the region to attract more tourists.

The campaign dubbed “Go  South Destination Kwale” will be implemented to the tune of Sh87million out of which Sh52million will be used for promotional and tourism management activities with Sh30million dedicated to Television and Radio publicity and advertisements.

Kwale ICT and Tourism Executive Member, Adam Sheikh said another Sh.5 million will be spent on development of  Majimoto spring economic project, which is set to become a new tourist attraction site.

Presenting his progress report to the County Assembly on Tusday, Sheikh said the marketing concept will enhance collaboration between the county government with its key tourism partners.

Sheikh said, the initiative plans to promote the county as a premier travel and investment destination by attracting more local and international tourists.

He said the promotion will target food, art, culture, eco-tourism, outdoor recreation and agri-tourism among others.

“Interested investors have responded positively and are ready to do design and development of  the Majimoto Spring, a project expected to take off once the County Development Corporation is formed,” he added.

Also targeted under the plan is the Mwaluganje Elephant Sanctuary whose feasibility study is underway with a view to recommending measures to rehabilitate the damaged eco-system so as to bring the sanctuary back to profitability, according to Sheikh.

He further promised to ensure traditional Mijikenda shrines such as Kaya Kindondo and Kaya Diani are marketed as tourist attractions by ensuring tourist hotels include them in their tourism programmes.

Other tourist sites that will be targeted for promotion include Shimba Hills National Reserve, Kisite Mpunguti Marine Park and Shimoni Slave  Caves among others.

Sheikh said all beach access roads that have been encroached on will be opened up to ensure locals and tourists can easily get to the beach.