#TembeaKenya – Kenya´s domestic Tourism campaign 2014
President Kenyatta said the industry has also identified several other measures to complement government’s initiatives to revamp the tourism sector. The tourism stakeholders promised to offer better vacation package to Kenyans compared to what they offer international package tourists, estimated at about USD 60 (Ksh5,280) daily per person.
“The Government and Industry will develop an interactive Kenya Tourism Portal, within a week, to promote and manage booking and distribution of domestic guests under the Tourism Stimulus Program,” the President Uhuru said.
Now – Kenya´s Tourist Board, through its Magical Kenya brand has launched a viral digital-only marketing campaign dubbed #TembeaKenya aimed at promoting domestic tourism. The 45 seconds clip shows a local, “John” traversing the country’s destinations including the wild and beaches and engaging in various fun activities like game drive, a trip on an air balloon, playing golf among others, to the envy of his friends. The advert is themed “We are out there, What about you” and it seeks to encourage locals to enjoy the tourist destination that are on offer in the country. This video advertising comes along with some others, which were uoploaded a few days ago.
Sofar so good – the campaign is online. We dont believe fully in the quality – but lets see how it will be pushed through the digital channels.
BUT – what we are missing till now:
Where are the promised residential offers from the tourism industry ?
Till this morning not a single tourims offer was present that came near to the “ promised “ 5.250,- Schilling. We know the THE tourism industry doesn´t exsist – they are fragmented in different stakeholder organisation. But at least we would like to see offers from thoses who adviced our President to come up with this kind of stimulus program.
Tembea Kenya – Kenya Tourism Ad 2014 #TembeaKenya
Showcasing the best of Kenya, there is so much more in Magical Kenya for all interest groups. MagicalKenya, we are out there, what about you! #TembeaKenya
#TembeaKenya – Masai Mara Game Reserve
The Mara is one of Kenya’s most remarkable wildlife attractions that make’s Kenya one of the best wildlife destinations in the world. The Mara was awarded its title for its sheer volume and variety of game. Kenya’s Maasai Mara reserve has a wide range of accommodation and travel options. There are luxury lodges, exclusive tented camps, campsites and more available.
#TembeaKenya – Play Golf at the Kenyan Coast
For the traveler seeking a diverse range of golf courses, combined with world class standards and service, Kenya is the perfect choice. Kenya’s courses offer international golfing standards and some of the world’s finest design and landscaping. Our golf and country clubs have the best facilities in the region and high quality service built on Kenya’s reputation for welcoming warmth. A round of golf in Kenya can often be a nature walk in itself, with a remarkable profusion of bird life and wildlife surrounding the greens. You don’t have to move far from the green in Kenya to discover a world of travel opportunities. Kenya offers endless choice of activities suited for adventure or relaxation. No matter how you want to spend your time off the course, you’ll find plenty of options. Next time you are on a Kenya Safari, remember to pack your golf clubs.
#TembeaKenya – Nakuru, Aberdare, Ol Pejeta
Kenya has long been known as an adventurer’s paradise. This is a land of endless opportunity for the active traveller, a country rich with possibilities for adventure and discovery. Looking for a Horse Back Safari, Kenya is home to a very active equestrian community, and horses are a great way to explore wilderness areas. Riding through herds of game is an ideal way to experience the wild up close and personal.
#TembeaKenya – Samburu
The Samburu region is the best place to find several endemic Northern species, including Gerenuk, the Reticulated Giraffe, and Grevy’s Zebra. The forests along the river banks are home to many birds, including local species such as the Palm Nut Vulture and the Vinaceous Dove. These forests are also home to many Leopards, often seen at dusk. The sight of one of these beautiful and elusive creatures is always a rare treat. Lions are also frequently seen on the riverbanks, and Cheetah can be found on the open plains. On rare occasion, packs of African Hunting Dogs are sighted passing through the reserve.